Deconstructing Narendra Modi’s first message to the nation as PM


My dear fellow Indians and citizens of the world,

(His expansive body language has percolated into his writing as well- all through campaigning he had his arms stretched out, occupying maximum physical space, the body language clearly indicative of an aggressive personality. The Honourable PM is making his intentions clear- India is not his only playground- he wants a say in shaping the world’s decisions as well)


A very warm welcome to the official website of the Prime Minister of India.

(Finally!  Narendra Modi gets to say this. This is a massive triumph of his vision. He wants to savour and record this moment for posterity- also a lot like pinching himself- it has happened and it is for real- also sending out a strong signal to those who may have doubted his capacity to become PM)

On 16th May 2014 the people of India gave their verdict. (not mandate, not support, but verdict. He likes to use terms that symbolize finality- the PM has little taste for ambiguity).

They delivered a mandate for development, good governance and stability. As we devote ourselves to take India’s development journey to newer heights, we seek your support, blessings and active participation. (this has been the most admirable part of his campaign- he has focused on good governance and not on caste or religion.)

Together we will script a glorious future for India. Let us together dream of a strong, developed and inclusive India that actively engages with the global community to strengthen the cause of world peace and development. (The presence of neighbouring heads of state, the repeated reference to a global role in a small 186 word message to the country, is very telling- the full scope of his ambition, as he sees it, is not realized yet.)

I envision this website as a very important medium of direct communication between us. (When it comes to vision and responsibility, he uses the collective pronoun ‘we’. When it comes to action and communication he uses the personal pronoun ‘I’. Marshall Goldsmith’s bestseller ‘what got you here, won’t even get you there’ comes to mind. Inclusiveness has to flow more naturally in his communication. )

 I am a firm believer in the power of technology and social media to communicate with people across the world. I hope this platform creates opportunities to listen, learn and share one’s views. (This could be interpreted as seeking direct feedback- not relying on people to relay feedback to him- but wanting a channel that will automatically put checks and balances in place- he gives away that hes a sworn soloist in many ways)

Through this website you will also get all the latest information about my speeches, schedules, foreign visits and lot more. (No mention of policy, legislation and reform. Totally out of sync with the implementer image that he has worked so hard to build! Speeches, schedules and foreign visits is very uni-directional, superficial coming from him. I will tell you what Im doing, as opposed to let us work together in the earlier part of the speech)

I will also keep informing you about innovative initiatives undertaken by the Government of India. (Here, he should have said, either “my office” or “my team”. Again a reluctance to project team when needed. The soloist performs and enthralls!)


Narendra Modi 
(Very simple sign off. No symbolism. No affected humility or deliberate ritualism. And finally acceptance that the chair is indeed his!)



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